- #1: Invest in marketing
- 8% of earnings on marketing (top agent = 10%)
- Marketing channels
- Specialty print advertising
- Internet
- Web promotion and Other
- #2: Spread the wealth
- Smart marketer doesn't store his budget in one basket.
- #3: track your results
- Call/email back to customers/contacts to ask about the properties
- Find out what is the most effective channels
- #4: Set clear objectives
- S.M.A.R.T
- #5: New technology
- Social media
- #6 & #7: Stand out from the crowd and Work with market leaders
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